In today’s innovation-driven and digital-based economy, where goods and services may no longer be tangible at all, an understanding of intellectual property (IP) is essential to all businesses, especially those that depend on innovation, creativity, and originality to thrive. As more industries become digitised and interconnected, and with ideas and content increasingly generated in a collaborative manner at rapid pace, there is a need to develop professionals that can work with innovation and leverage on IP to help businesses grow and succeed. It is important to note that many jobs involve some element of creativity and innovation, be it in R&D, designing new products, writing articles, songs or computer code, or even starting a new business.
In collaboration with the World Intellectual Property Organization (WIPO), the Master of IP and Innovation Management (IP Business) programme at the Singapore University of Social Sciences (SUSS) has been curated to allow students to acquire a toolbox of wide-ranging skills to utilise IP as a strategic tool for competitive advantage.
As an ‘MBA for IP’, the programme equips students with a practical range of knowledge and skills, including how to identify, protect, and manage IP assets, how to leverage IP to create value and generate new revenue streams, and how to navigate the complex legal, business and technology landscape of IP.
Students will also gain an understanding on how to conduct IP intelligence, develop IP strategies, manage IP portfolios, and work with industry partners to commercialise new products and/or services. The goal of the programme is to produce graduates who can help organisations of all types and sizes to maximise the value of their IP and stay ahead of the competition.
So, don’t miss this unique learning opportunity. Apply today to be a part of a select group of specially-trained professionals with the strategic and management expertise to take IP to market, so as to drive and shape business success and define the future economy.
Meet the Head of Programme at the live dialogue session to find out more and have your questions answered. Register now!